During my studies, one of my favourite topics we learned is branding. I love talking about it because it’s the foundation of Marketing. Each brand is known for something. For example, Apple is known for innovation because they launched products that changed the technology industry. There are also companies that have a negative or controversial

If so, I have a question for you! Are you depending on others (like record labels) for your success? If your answer is yes, that’s okay. However, make sure you read the rest of this blog.   You may have noticed that the industry is currently shifting into a digital world. The rise of Spotify

It’s super simple to warm up on the go!  (Especially if you’re in a car, and not on a bus!) If it’s early in the morning, start with a frog-sounding croak, with minimal pressure, and slowly raise your pitch. Continue with humming, again with minimal pressure. Next up is donkey lips, also known as lip